Rock Your Follow-Up: Client Journey Systems for Real Estate Pros
- jessicapullig5
- May 22
- 3 min read
Updated: Jul 18
Because “winging it” isn’t a system—and classic rock anthems won’t save your follow-up.

There comes a point in your business where pure grit stops being enough.
You’ve hustled. You’ve winged it. You’ve duct-taped every process you could—and it somehow still held. But now your follow-up feels more like you’re Living on a Prayer than a plan.
If you're stuck in a loop of “this should be easier” but haven’t found the right rhythm, let’s get you out of the garage band phase and into a greatest hits system that actually works. That’s why I build client journey systems for real estate that are rooted in clarity, consistency, and connection.
The Truth? Most Real Estate Follow-Up Is Running on Emotion, Not Execution.
You want to stay in touch. You mean to send the newsletter. You think about calling that client back.
But in the absence of systems, you’re relying on memory, mood, and momentum—and that’s a dangerous trifecta when business picks up.
It’s like blasting Can’t Fight This Feeling on repeat… and still forgetting to text back.
Every Client Is on a Journey. So Where Are You Leading Them?
Whether it’s a new buyer, a raving past client, or someone who swears they’ll “reach out in spring,” every relationship in your database deserves a mapped route—not a guess.
And that’s where most agents fall short.
They’ve got heart (cue Meat Loaf)— “But I won’t do that.”
No judgment—we’ve all been there. You know what needs to happen… but the system to make it happen just doesn’t exist. Yet.
Supporting Productivity Builds Roadmaps. And Yours Starts Here.
“We built this city…” on SOPs, CRMs, and clear workflows. Okay, so maybe it’s not rock and roll, but the backbone of a sustainable real estate business? Absolutely.
I help real estate pros turn “I should really” into “It’s already done.” Through project-based support, workshops, and ready-to-use workflows, we turn chaos into clarity.
Here’s what that looks like:
Free Monthly Masterminds – Tactical, timely operations training with peers who get it
Strategic Database Tune-Ups – Cluttered CRMs become clear call lists
Google Site Workshops + Custom Builds – Business dashboards that run the day
Operations Coaching – One-on-one work sessions to fix what’s broken fast
Free Roadmap Session – A quick call to chart your next systems priority
But the real power move?
Kick Off with a Client Connection On-Ramp
“Hold on loosely” works for your 80s mixtape—not your lead pipeline. Together we’ll build a client journey you can count on, even when things get busy.
Raise your hand if you have a 90-day nurture plan or a 12-step funnel hanging around in notes or files. I’ll wait. If you’re ready to actually do the work—not just plan the work—this one’s for you.
Our Client Connection On-Ramps are built for agents who are ready to move fast.
I’ll help you:
Structure & Launch a newsletter that’s more than “just checking in”
Design & Implement a client event plan that doesn’t eat your life
Create & Execute a pipeline follow-up workflow to use immediately
I’m not writing the content for you—I’ve already shown you how to use AI chat tools to do it smarter and faster. (🔍 See how in my AI Chat Mastermind #9)
Instead, I’m giving you the automation and timeline to make your ideas actually happen. We start where the rubber meets the road.
Because Let’s Be Honest
You don’t need another year of belting Alone while your database collects dust. "You don’t know how long I have waited…”—sound familiar? That lead’s been waiting, too.
You don’t need to go full Whitesnake and wonder Is This Love? every time a lukewarm lead shows up.
Stop saying Love Bites—and start building better client journey systems if you want the business to keep rollin’ in.
📍So if you’re ready to turn up the volume...
...on your follow-up, your events, your database clarity—then let’s build systems that don’t just sing, they sustain.
Don’t stop believin’ in your people. But stop pretending the backend doesn’t matter. It’s time to trade the chaos for clarity, and the solo act for a real, repeatable rhythm.
🎧 Listen to Songs for Systems that Rock Playlist on Spotify — it’s the unofficial soundtrack to this blog (and your next workflow sprint).
SP Rest Area
The highway signs are there to guide. You still have to choose your lane.




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